{"id":174593,"date":"2021-11-17T11:31:12","date_gmt":"2021-11-17T16:31:12","guid":{"rendered":"https:\/\/irpp-policy-options.local\/issues\/au-coeur-dune-campagne-de-terrain\/"},"modified":"2025-04-14T03:24:53","modified_gmt":"2025-04-14T07:24:53","slug":"au-coeur-dune-campagne-de-terrain","status":"publish","type":"issues","link":"https:\/\/potestlaunch.irpp.org\/fr\/2021\/11\/au-coeur-dune-campagne-de-terrain\/","title":{"rendered":"Au c\u0153ur d\u2019une campagne de terrain"},"content":{"rendered":"<p><span data-contrast=\"auto\">Les\u00a0\u00e9lections f\u00e9d\u00e9rales\u00a0se jouent en grande partie au niveau des circonscriptions. Les candidats font du porte-\u00e0 porte, les travailleurs d\u2019\u00e9lection et les b\u00e9n\u00e9voles installent des pancartes sur les pelouses, et tous redoublent d\u2019effort le jour du scrutin pour \u00ab\u202ffaire sortir\u202f\u00bb le vote.\u00a0Certains observateurs ont longtemps rang\u00e9 ces campagnes de terrain parmi les vestiges d\u2019une \u00e9poque r\u00e9volue, avant que les tourn\u00e9es des chefs ne mobilisent toute l\u2019attention m\u00e9diatique et que les candidats ne soient assujettis \u00e0 l\u2019image de leur parti. Mais voici que ces campagnes reprennent du poil de la b\u00eate.\u00a0Le\u00a0microciblage\u00a0des \u00e9lecteurs sur les r\u00e9seaux sociaux et l\u2019utilisation des\u00a0m\u00e9gadonn\u00e9es\u00a0les ont\u00a0replac\u00e9es\u00a0au centre du jeu, tout en leur insufflant un nouveau dynamisme.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/irpp.org\/fr\/irpp-event\/webinaire-inside-the-constituency-level-election-campaign\/\">Webinaire \u2014 \u00ab Inside the Constituency-Level Election Campaign \u00bb<\/a><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">Ce dossier s\u2019appuie sur certains chapitres\u00a0d\u2019un ouvrage\u00a0\u00e0\u00a0para\u00eetre en 2022 chez\u00a0<\/span><a href=\"https:\/\/www.ubcpress.ca\/%20in\"><span data-contrast=\"none\">UBC\u00a0Press<\/span><\/a><span data-contrast=\"auto\">.\u00a0Ses articles comprennent des entrevues avec des travailleurs d\u2019\u00e9lection, qui d\u00e9crivent les m\u00e9canismes cl\u00e9s des campagnes de terrain.\u00a0Les auteurs s\u2019int\u00e9ressent \u00e0 la personnalisation grandissante des candidats locaux\u00a0et aux techniques narratives qui servent \u00e0 fa\u00e7onner leur image. Ils examinent\u00a0aussi\u00a0le d\u00e9licat \u00e9quilibre \u00e0 trouver entre les messages politiques nationaux et locaux,\u00a0de m\u00eame que la capacit\u00e9 des\u00a0candidats\u00a0de se d\u00e9marquer\u00a0des\u00a0strat\u00e9gies\u00a0de communication centralis\u00e9es.\u00a0En quoi\u00a0le financement\u00a0des partis\u00a0\u00e0 l\u2019\u00e9chelle des circonscriptions, qui n\u00e9cessite\u00a0tant\u00a0d\u2019effectifs, diff\u00e8re-t-il\u00a0des collectes de fonds nationales\u202f? Et pourquoi les politiciens devraient-ils encore se soucier des d\u00e9bats \u00e9lectoraux, de plus en plus consid\u00e9r\u00e9s comme inefficaces pour maximiser les voix en leur faveur\u202f?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">L\u2019ensemble du dossier d\u00e9mystifie les arcanes organisationnels o\u00f9 s\u2019\u00e9garent parfois les candidats en d\u00e9cortiquant les diff\u00e9rents r\u00f4les des directeurs r\u00e9gionaux, des gestionnaires et des bataillons de travailleurs de campagne. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ce dossier a \u00e9t\u00e9 \u00e9labor\u00e9 en collaboration avec\u00a0<\/span><a href=\"https:\/\/potestlaunch.irpp.org\/fr\/authors\/alex-marland\/\"><span data-contrast=\"none\">Alex Marland<\/span><\/a><span data-contrast=\"auto\">,\u00a0directeur de\u00a0publication de l\u2019ouvrage,\u00a0professeur\u00a0au\u00a0D\u00e9partement de sciences politiques de l\u2019Universit\u00e9\u00a0Memorial\u00a0de Terre-Neuve,\u00a0dont il est\u00a0aussi directeur,\u00a0et membre du\u00a0conseil d\u2019administration de l\u2019<\/span><a href=\"https:\/\/irpp.org\/\"><span data-contrast=\"none\">Institut\u00a0de recherche en politiques publiques<\/span><\/a><span data-contrast=\"auto\">,\u00a0qui publie le magazine\u00a0<\/span><i><span data-contrast=\"auto\">Options politiques<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les\u00a0\u00e9lections f\u00e9d\u00e9rales\u00a0se jouent en grande partie au niveau des circonscriptions. Les candidats font du porte-\u00e0 porte, les travailleurs d\u2019\u00e9lection et les b\u00e9n\u00e9voles installent des pancartes sur les pelouses, et tous redoublent d\u2019effort le jour du scrutin pour \u00ab\u202ffaire sortir\u202f\u00bb le vote.\u00a0Certains observateurs ont longtemps rang\u00e9 ces campagnes de terrain parmi les vestiges d\u2019une \u00e9poque r\u00e9volue, [&hellip;]<\/p>\n","protected":false},"featured_media":100820,"template":"","meta":{"_acf_changed":false,"content-type":"","ep_exclude_from_search":false},"categories":[9382,9385,9358],"tags":[8779],"article-status":[],"irpp-category":[4234,4250,4229],"section":[6241],"irpp-tag":[],"class_list":["post-174593","issues","type-issues","status-publish","has-post-thumbnail","hentry","category-dossiers","category-medias-et-culture","category-politique","tag-elections-fr","irpp-category-democracy","irpp-category-democratie","irpp-category-politics","section-dossiers"],"acf":[],"yoast_head":"<!-- This site is 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